RESUME

AMERICASMART ATLANTA, ATLANTA, GA
April 2013 – Present
Strategic Relations and Media Relations Manager for the nation’s only global wholesale marketplace with the world’s single-largest collection of home, gift, area rug and apparel merchandise, and its sixteen (16) yearly trade shows including The Atlanta International Gift & Home Furnishings Market, Atlanta Apparel, WORLD OF PROM and VOW | New World of Bridal

  • 2015 Quality Achievement Award Annual winner (employee of the year) for excellence in media coverage of the Atlanta Apparel Markets
  • Two-time quarterly Quality Achievement Award winner
  • Design and manage media outreach and placement plans for all Markets resulting in consistent double-digit year-over-year growth in media attendance and coverage
  • Successfully developed two influencer marketing programs
  • Develop and maintain relationships and contacts at influential trade (home/design/rug/gift/gourmet/outdoor/apparel), consumer (shelter/lifestyle/fashion/bridal/business/local) and digital (blogs/online) publications
  • Oversee at-Market Press experience
  • Manage seasonal staff
  • Develop content for AmericasMart Blog
  • Serve as integral part of Social Media team, as a manager for the Facebook, Twitter and Instagram communities
  • Manage departmental vendor relationships
  • Represent AmericasMart at civic, community and industry networking events

CHARLESTOWNE HOTELS,  MOUNT PLEASANT, SC  
FEBRUARY 2011 – JULY 2012
Corporate Communications Manager promoting thirty-two (32) independent, branded and boutique hotels and resorts

  • Managed media relations including distribution of press materials, press monitoring, media kit creation and hosting visiting journalists. Media placements include Travel Channel, Vogue Spain, Charleston Style & Design, Hotel Business, Associated Press, Myrtle Beach Sun News, Charleston Post & Courier, TALK Greenville, Augusta Chronicle, Charlotte Observer, Charleston City Paper
  • Managed email marketing campaigns including copy writing, design, and targeted distribution to over 100,000 subscribers
  • Directed social media efforts including Facebook, Twitter, FourSquare, LinkedIn, Google +, Pinterest and more
  • Served as in-house copywriter and content creator for advertisements, promotional materials and websites
  • Audited and updated websites through content management systems
  • Analyzed and provided guidance for website search engine marketing and pay-per-click strategies
  • Researched and placed targeted advertisements in local, regional and national publications and websites
  • Represented Charlestowne Hotels and clients at civic, community and industry networking events

MAVERICK SOUTHERN KITCHENS,  CHARLESTON, SC    
JUNE 2010 – JANUARY 2011
Marketing Assistant representing Charleston’s leading fine dining group with four (4) restaurants and a culinary store/ cooking school

  • Managed media relations including distribution of press materials, press monitoring, and hosting visiting journalists. Media placements include Atlanta Journal-Constitution, Garden & Gun, Charleston Magazine, Charleston City Paper
  • Created and distributed weekly e-newsletter to 18,000 subscribers
  • Provided creative design of menus and in-store promotional materials
  • Represented Maverick Southern Kitchens and brands at civic, community and industry networking events

SPOLETO FESTIVAL USA,  CHARLESTON, SC   
JANUARY 2010 – JUNE 2010
Seasonal Communications Assistant providing strategic communications assistance for America’s premier arts festival

  • Managed strategic social media presence resulting in a 300% increase of followers on Facebook in six (6) months
  • Served as in-house copywriter and content creator for the website, media pitches and alerts, and administrative materials
  • Managed Media Relations Apprenticeship program including selection process and mentorship of five (5) students
  • Planned publicity events for members of the media and Festival goers
  • Served on Spoleto SCENE young patron’s organization steering committee
  • Represented Festival at civic, community and industry networking events

CVB SEARCH MARKETING,  ROSWELL, GA   
JUNE 2009 – SEPTEMBER 2009, 2012
Brand Management and Business Outreach Assistant representing CVB-focused search marketing firm

  • Strategically redesigned company brochure, business cards and Facebook page
  • Represent company at trade shows and conventions

LIVE OAK COMMUNICATIONS,  ELON, NC  
SEPTEMBER 2007 – MAY 2009
Team Leader for Elon Substance Education program: Blackout Elon publicity campaign and Alcoholidays print campaign

  • Served as key client contact and manager for four (4) account executives
  • Planned and executed strategic campaign involving special events, a website redesign, media pitching and opinion research

TRONE ADVERTISING,  HIGH POINT, NC  
JANUARY 2009 – APRIL 2009
Intern assisting account managers with national strategic campaign for Healthtex Children’s Clothing and Syngenta Pest Management Professionals including competitor research, promotions planning, media pitching and media kit creation

ENGLISH NATIONAL OPERA PRESS OFFICE,  LONDON, ENGLAND UK                
FEBRUARY 2008 – APRIL 2008
Intern assisting Press Officers with season promotion including daily press monitoring and planning five (5) special events for members of Parliament and the London arts community

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s